Social media continued to grow in 2011 and now over 46 percent of people globally access social networks every day. In America, two-thirds of online adults use social media platforms such as Facebook, Google+, Twitter, MySpace or LinkedIn. Social media is no longer the thing that the hip young kids use. Rather it has become something everyone participates in daily. Not only is it extremely important to create a company presence on these social platforms, but integrating social media tools into your website and blog is a must.

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Park Beach Systems, Inc. highly recommends using a Content Management System (CMS) to build a solid framework for a website. A CMS allows website owners to update content without knowing HTML code or having to deal with uploading web pages to a web server.

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Consumers are using multiple devices to interact with your business online. This multi-screen behavior is quickly becoming the norm, and understanding it has become imperative for businesses. Most businesses can not justify building mobile apps to support different devices but having a website that is optimized for all devices is imperative.

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